3rd person is so weird.

Alya Baya is a French-Algerian creative whose identity is rooted in a rich blend of cultures. Growing up between Paris and Dubai, she was deeply influenced by American hip-hop and pop culture. Artists like Kanye West, Tyler, The Creator, Rihanna, A$AP Nast and especially A$AP Rocky introduced her to the world of fashion and sparked a lifelong obsession with image, storytelling, and style.

Her passion for styling was first sparked by Matthew Henson, whose ability to merge edge with elegance left a lasting mark. She continues to be deeply inspired by the bold minimalism of Veneda Carter and the sharp, emotionally driven storytelling of Sierra Renna , stylists whose work constantly pushes her to refine her own creative language.

Currently studying international business, Alya approaches fashion with both a creative and strategic lens, blending artistic direction with branding and marketing projects that explore how fashion operates across cultures and platforms.

Her visual language is about contrast: precise tailoring meets the ease of streetwear; timeless silhouettes meet experimental layering. Strongly inspired by the attitude and silhouettes of New York, Alya sees style as a way of communicating identity, a tool to tell stories, create emotion, and leave an imprint.