3rd person is weird…

Alya Baya is a French-Algerian creative working across fashion image, creative direction, and styling. Raised between Paris and Dubai, she grew up immersed in contrasting cultures while finding a common language through music and visual storytelling.

Her fascination with images began through music long before fashion became her focus. Growing up watching the short films of Michael Jackson, Beyoncé's visual albums, and the meticulously crafted worlds of artists like Tyler, The Creator, Rihanna, and A$AP Rocky, she became captivated not just by the music itself, but by the images that gave it meaning.

Those visuals shaped the way she understands fashion today: not simply as clothing, but as a powerful medium for emotion, identity, and cultural expression.

Currently studying International Business across 3 continents, Alya combines strategic thinking with a creative practice rooted in editorial image-making. Alongside her studies, she has developed projects spanning styling, creative direction, fashion films, and visual storytelling while gaining experience in luxury communications, PR, marketing, and brand strategy. This dual perspective allows her to approach image with both artistic sensitivity and commercial awareness.

Inspired by creatives such as Virgil Abloh, Matthew Henson, Gabriel Moses, and Renell Medrano, Alya is fascinated by the intersection of fashion, music, and contemporary culture. Her work explores how images can shape perception, build narratives, and create lasting cultural impact.