Jil Sander – Spring/Summer 2026 Influencer Activation

As part of Coty’s PR & Communications team, I contributed to Jil Sander’s SS26 influencer activation campaign during Milan Fashion Week. I assisted in casting international creators, coordinating the trip, and developing the post-show PR analysis to evaluate engagement, reach, and content performance across Instagram and TikTok. The project captured Jil Sander’s refined minimalism through authentic digital storytelling, bridging quiet luxury with modern influence.