Group of fashionable young women posing on a city street with luxury stores, palm trees, and a blue sky in the background.
A group of fashionable people standing under a traffic light on a sunny day, carrying luxury handbags and dressed in stylish clothing with a clear blue sky in the background.
Fashionably dressed women standing outside a Gucci store with a green storefront and large illuminated sign, viewed through a reflective surface.
Four stylish women posing outdoors in front of a luxury shopping store, with items like Prada shopping bag visible.
A man and woman walking out of a Gucci store, carrying shopping bags, with the store's sign visible above them.
Two women standing outside a store window, looking and pointing inside with interest, one with curly hair and the other with straight black hair, both dressed in trendy clothing and accessories.
Young man with curly hair holding a designer bag while standing outdoors under a partly cloudy sky, with a building in the background and a bike in the foreground.
Two women with luggage and shopping bags waiting at an airport or train station, one sitting with a Prada shopping bag and another standing with a Nike bag, against a plain wall with a silver logo.
Two young women on a bicycle on a city street, one is throwing flying paper bags, with tall buildings and palm trees in the background.
Two stylish people walking in front of a large mural of an ice cream cone on a city street. The woman is wearing sunglasses, a patterned top, and a black fur coat, while the man is dressed in black with a patterned jacket. The street has palm trees a
Four stylish women standing outside a Chanel store, dressed in fashionable outfits and carrying bags.
A woman wearing sunglasses and a fashionable outfit with accessories, posing in a bright orange booth, with another person visible in the background on a city street.
A group of young people standing on a city street on a sunny day, with one person wearing a crop top with a Supreme logo and black jacket, and others wearing sunglasses and carrying bags.
A woman with long black hair wearing a black lace jacket and colorful top, looking down at shopping bags and a pair of black high heels on a sidewalk.
Three fashionable young women with luggage and shopping bags standing near a luxury boutique. One is posing with a suitcase, another is holding shopping bags, and the third is looking to the side with shopping bags around her.
Four diverse women standing on a street near palm trees, all dressed fashionably, with one woman holding up a large handbag.
Four diverse young adults walking across a city street in front of high-end storefronts, including Fendi and Louis Vuitton, with palm trees and a bright blue sky in the background.
Group of young people posing outdoors in front of a modern building, with palm trees and a blue sky in the background, dressed in fashionable streetwear.

Make it stand out.

We buy too much, but have nothing to wear.
This editorial explores the paradox of overconsumption in fashion. Styled in luxury, the models are placed in unsettling compositions, challenging the viewer to question what lies beneath the glamor: waste, excess, manipulation. Shot as a visual critique of fast fashion habits and the advertising tactics we unconsciously obey, Overconsumer invites us to reflect, not just on what we wear, but why we buy.

Credits

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Credits *

Modeled by Jasmine Aner, Lin Yamamoto, Jafarri Nocentelli & Ali Alqatari

Shot by Oura Miyazaki

Make-Up / Hair by Jessy Youssef

Styled by Pacey Tian & myself